Low Balling Bids, Good or Bad? - Episode 119

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Low balling is the practice of intentionally bidding low to win a project. It has a massive stigma in the CRM world, but, can it be used for good? Is it always a bad idea or are there times when low balling can be a sound, effective strategy? We dive into this topic on today's episode with business owner Sonia Hutmacher and long-time project manager, Bill White.

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